What is the most difficult thing for a businessman? You will know it soon.
Every person wants the best. Nowadays online is the new best, Isn’t it?
The online presence of a business is a crucial thing for the development and sustenance of the business for a longer period of time. Every business can be online. There is no restriction on the type of business you run. The presence of online services attracts customers in today’s modern and evolving world.
Should every business have a website?
Is there a need to create an online communication with the customers?
You will change your opinion by the end of reading this article if the answer is a ‘NO.’
DOMAIN AND WEBSITE:
Domain and website, their meanings are not as complex as their names. Domain is the name of your business. It’s just like the name of your store, whereas, website is the store itself where you can approach for products and services. It is as simple as that.
IMPORTANCE:
The most difficult part of the business is convincing that you are the best, your offered product and services are the best. Once the customer believes there is no going back. Gaining trust is the hardest.
When you create a website for your business, you attract a lot of attention. People are more on the internet than with people themselves.
Imagine your handwoven business is incredibly famous in your region. If I am a foreigner who has crossed seven seas for Indian hand made products, do not I deserve a chance to know about your store.
Business is not always about the seller and his profits. It mostly about the customer, his needs, and his satisfaction. In the imaginary situation, if somehow, I had a clue about your business, I would never have missed a chance to visit the store.
Don’t you now think online presence would have helped the imaginary me to shop?
STATISTICS:
According to the year 2019 studies, 53.6% of the world’s population are internet users. Out of worldwide internet users, 47% of users are from developing countries, and 86.6% are from developed countries.
This proves more than half of the population are engaged in internet activities. People will rely on you only if they know you. Clever markets use social media and online advertising as a means to connect with their customers and clients.
PRESENT BUT NOT PRESENT:
Most of the successful companies are present but not present.
Isn’t that tricky?
Consider these examples you will be awed. Uber, one of the successful taxi company, has no cars on its own. Amazon which has one of the largest online book stores has no books in its library of its own till 2013.
Business doesn’t need products , business itself is a product.
What you should learn from this is your businesses’ online presence not only attracts traffic to your website it also helps and provides you with multiple ways to improve upon it.
ONLINE STORE:
To create a website all you have to do is have a domain and hosting.
A domain is the name of your company or your business , just like you have a name that creates your identity.
Hosting is the place you buy to built your website just like you buy land to build your company building.
You can showcase your achievement, progress, your plans, deals, products in one single place.
Isn’t that marvelous and time-saving. You won’t be available on your phone or in your shop 24/7 right. In that case, your online presence would build a bridge between you and your customers.
Happy Learning
Cheers,
Atish Jain
-Coding Career Expert
DIGITAL DISRUPTION:
Digital disruption is the transformation caused in the business culture, norms, process, capacity, and expectations due to the evolving technology. All you can do is to embrace the digital disruption.
These are the waves you swim along with the flow.
People new to online business can use this platform to embark on a new journey.
DISADVANTAGES:
Can you guess what is the biggest flaw of having an online presence of your business?
Guess what , there are no flaws.
Aren’t you amazed.
The reality is you have no disadvantage of having a website for your business. Once you create a website you just have to update it at times, you don’t have to sacrifice any of your offline services.
But your bad website design can cause you problems .
You have to keep a check on that one thing.
CONCLUSION:
All I can say is having a website for your business is a chance for you to stand and stand still with pride. There is no harm in creating a website. If you don’t have a website please do create one. You will observe the change yourself. What are you waiting for?